The Anti-Billboard
Brand: Wrapmate
Concept: Vehicle wraps and graphics are commonly referred to as mobile billboards. If Wrapmate uses regular billboards as an advertising strategy, it goes against their own product and what they believe in. We proved why mobile billboards should be used instead of static billboards.
Milk’s Most Dunked Cookie
Brand: Oreo
Concept: The Oreo brand built a marketing campaign around how Oreo cookies and milk could be visualized as activities, sports and experiences we see in the real world along with a tagline starting with “Milk’s Favorite…”.
After reviewing the lineup of ads that made up the campaign, we created this new ad to relate basketball to Oreo fans.
Doritos Goes Flamin’ Hot
Brand: Doritos
Concept: As the Flamin’ Hot flavor has been rapidly expanding across all different snack brands, Doritos is one of the latest chips to take on the spicy flavor.
We rewrote copy for several existing ads to explain just how delicious, yet tangy the new flavor introduction truly is.
Brewed with Spice & Love
Brand: Allagash Brewing Co.
Concept: Allagash’s most universal and popular flavor is Allagash White, an award-winning Belgian-style witbier.
A personal favorite of ours, we created some new messaging to share their delicious ingredients with the world.
Just as much as Allagash is passionate about brewing world-class beer, we’re passonate about expressing their product quality through world-class communication. Be on the lookout for their continued rapid expansion!
We are Message Theory, a focused and collaborative family of storytellers, rebels and explorers based in New York City. We are blindly committed to achieving next-level results for our clients and we stop at no costs to get there.
We keep our foot on the gas pedal at all times as we create the most impact copy across all marketing strategies. We are humbled and excited to help transform how you communicate with your customers.