Our Founder’s Story
Jeff Luery, our Chief Copy Officer, has an extremely dynamic background not just in business & marketing, but in consumer science, applied psychology and neurophysiology.
Trained in ivy league neuroscience labs at University of Pennsylvania, Jeff spent countless hours running research studies and analyzing data on what drives people to make purchasing decisions.
What We Stand For
We use a healthy blend of gut instinct mixed with hard metrics to move the needle for clients. Our past results help us capitalize on future success.
By combining our captivating storytelling abilities with the latest consumer decision-making research, we specialize in truly understanding what makes people tick and how they decide whether to buy vs. abandon.
We are Message Theory, a focused and collaborative family of storytellers, rebels and explorers based in New York City. We are blindly committed to achieving next-level results for our clients and we stop at no costs to get there.
We keep our foot on the gas pedal at all times as we create the most impact copy across all marketing strategies. We are humbled and excited to help transform how you communicate with your customers.